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We are Animals
For the ’12-‘13 season, Imperium snowboards is proud to present an entirely re-thought board, binding, goggle, helmet and skate range which reflects our core values and identity perfectly. Returning styles and new influences blend together into a fresh mix of passion, creativity and craftsmanship.
Imperium has always been a no-nonsense and rider driven brand. Feedback and insights from teamriders, testers, clients and our own crew are highly valued and implemented in the design and production of high performance and premium quality gear. We present a clear and comprehensive boardrange that appeals to every kind of rider with varying budgets, experience and riding preferences. Designs are streetstyle-inspired and ‘happified’ with a playful and colorful touch.
We Are Animals is the collections’ tag-line. This can be interpreted in two ways. A first context is the bestiality of our human race, the fact that we are all driven by our basic instincts even if we live in an urban jungle that has become more regulated than ever before. The other side of the story is the part where we, as humans and riders, belong in a greater ecosystem that should be respected and protected.
It is only fair that we extend our commitment of ‘Less footprint, more snow’ by contributing to many eco-friendly causes and minimizing our own strain on the ecosystem. Actions are the use of sustainable materials, zero-emission headquarters and relocating production to Europe. Every Montana II rider can also contribute: with each Montana II board sold, a donation is made to the World Wide Fund for Nature for the preservation of wildlife.
The most important thing however, is that we are 200% dedicated to enhancing your riding experience, regardless of the type of snowboarder you are. Unleash your inner beast and let the ’12-‘13 collection surprise you! Get out there!
IMPERIVM was born in Les Arcs, France, in 2004. It was created by snowboarders and for snowboarders. The godfather of the brand is the Belgian former pro-snowboarder Demir Julia. His goal was to create a strong and rider-driven snowboard brand with Belgian roots and an European touch. The biggest dream and objective was to make a rider-driven European brand. To make this dream come true, the brand needed a strong name. The Latin name "Imperivm" was chosen. Literally Imperivm means "to rule". It refers to the feeling a rider gets, when standing on the top of a mountain, park-kicker or streetrail. Wherever he takes his board.
Starting off small they grew stronger over the years, supported by their team of riders which shared the same values. Strong characters translated in impactful designs, a no-nonsense mix of street and tattoo designs and pure snowboarding, available for riders throughout Europe.
From 2009 on, Imperivm got the support of United Brands, a company specialized in winter sports. Together wider distribution became possible and the brand is now available for shredders in Canada, Australia and Russia as well. And that's the brands most important purpose: we at Imperivm Snowboards want to see as many of you as possible on a snowboard, be it on the top of a narrow couloir, counting the stairs of a handrail, or high-fiving your buddy after that very first FS360 over the local park-booter. We want to enable everyone to enjoy his or her passion for snowboarding to the fullest, regardless of which style or motivation they have. We want to be there and grow with you.
Love for the snowboarding lifestyle:
Tightpants whirling over a kicker or basketball jersey covered in bling landing that no-grab urban drop, we don't discriminate. As long as you love what you do and how you do it, we're there to provide you with the tools to make it happen.
We all share the same passion and even if the culture, technology and styles evolve over the years, we are always open for all input from teamriders, experienced shredders or beginning board-lovers. We're dedicated to enhance your riding experience! Get back to us with anything you want to share.
Respect for our environment:
We all live and ride on the same planet and hope to do so for centuries to come. It is only fair to respect the nature in all its beauty and grandeur and look after it for the next generations. We at Imperivm Snowboards are glad to make our contribution to that with eco-friendly materials, production techniques, and headquarters that run on green energy.
High quality in everything we do:
High quality and reliability starts with top-notch products and designs but doesn't stop there. No-nonsense after sales and total client satisfaction are the next aspect in which we want to excel. Just because a day without your gear is a day without riding.
Less Footprint More Snow
Imperivm stands for quality, therefore we strive to develop and build the highest quality snowboard products on the planet. Imperivm also stands for snow, without it we wouldn't exist, we live for snow! We hereby acknowledge our responsibility towards nature and its preservation!Our Boards have FSC* certified wood or a WDT*core and are manufactured in Austria! Our Italian topsheets are environmentally friendly, as they contain none of the heavy chemical compounds used in the past!
Our Bindings are made in Taiwan in a high standard factory and our accessories are made in China, also in a high standard, certified NO child labor factory. You might also like to know that our headquarters in Belgium runs completely on green energy!